Thursday, November 29, 2012

CBD Marketing Celebrates its 24th Anniversary with “Meaningful Month”

CBD Marketing (CBD) is celebrating its 24th anniversary by designating September as "Meaningful Month." The agency's positioning, "Market What's Meaningful," is the inspiration for the month-long series of activities centered around giving back to the community. CBD employees are volunteering, donating to Chicago charitable organizations and participating in community service.

"Our 'Meaningful' mission statement goes far beyond our office, and we are excited to dedicate a month to sharing what is most meaningful to us as a company and as individuals," said CBD's Co-CEO Lori Colman.

CBD will focus each week of September women's jackets online on a different theme: Feeding the Hungry, Respecting the Planet, Clothing for a Cause and Supporting a Cure. CBD will end "Meaningful Month" by throwing a wrap party in support of the Juvenile Diabetes Research Foundation (JDRF). CBD is proud to be the official marketing agency for the JDRF Illinois Chapter's Annual Chance of a Lifetime Gala. For more than seven years, CBD has contributed to the wonderful organization's search for a cure.

CBD's mantra of "Market What's Meaningful" is a positioning statement that differentiates the agency's integrated marketing expertise and crosses all disciplines and practice areas at the full-service shop.

" 'Market What's Meaningful' is all about passion-driven work that focuses on customer needs and reflects the experiences that drive their behavior. That is, what is most meaningful to them," said Co-CEO Liz Brohan. "We're dedicated to not only doing thoughtful, results-driven work for our clients, but to being very intentional about giving back to our communities in meaningful ways."

About CBD Marketing:
CBD Marketing (CBD) is a full-service marketing and advertising agency located in Chicago. For more than 20 years, the agency has been delivering business-to-business (B2B) and business-to-consumer (B2C) solutions to national and global companies and brands. CBD is a certified WBENC Women's Business Enterprise and has been named a Top B2B Agency by BtoB Magazine for the last six years. For more information on CBD or to find out how you can participate in "Meaningful Month," visit the agency on Facebook, Twitter and Pinterest or go to http://www.cbdmarketing.com.

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