Avenue® - Plus Size Retailer - Launches New iPhone Application

Avenue, a premier plus size brand in the portfolio of Redcats USA, and one of the world's top online retailers, is pleased to announce the recent launch of its iPhone application, which provides fashionable shoppers with easy mobile access to a streamlined version of Avenue.com, our convenient and style-savvy plus size clothing website.

To extend its reach beyond the brand's recent Smart Phone application debut, Avenue realized that the iPhone was yet another state-of-the-art communications opportunity to better serve its loyal customers. This new application enables fashion enthusiasts to now experience and shop a streamlined version of Avenue's website at the click of a button. They can also browse new arrivals, search for specific items, take advantage of Avenue's great promotions and deals, make purchases with just a few clicks, and find the closest Avenue retail store within a matter of seconds.

"As American women move into a more mobile lifestyle and become increasingly comfortable and fluent in shopping online, we want Avenue to remain their preferred destination for a fast, easy and enjoyable shopping experience," said Julie Daly, President of Avenue.com. "Both the Smart Phone and iPhone applications allow us to reach our mobile customers and show women's jackets them that their favorite brand is in sync with their needs, as well as the latest innovations in technology."

The new Avenue iPhone application is available for users to download "free" from Apple's iTunes or the App Store on the iPhone. Simply enter search term "Avenue," download, and in seconds gain access to a fabulous modern version of Avenue.com.

Customers and fans can also stay up-to-date with the latest Avenue styles and trends via the brand's official Facebook page.

AVENUE? is a specialty retailer featuring plus-size women's fashion apparel, footwear and accessories in approximately 450 AVENUE? stores across 37 states and on the AVENUE? website at Avenue.com.

About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE?, Woman Within?, Jessica London?, Roaman's?, KingSize? and BrylaneHome? sold on OneStopPlus.com?, The Sportsman's Guide? and The Golf Warehouse?. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.

About Redcats
Standing at the forefront of fashion, design and e-commerce, Redcats brings together 15 brands in home shopping: Avenue?, Woman Within?, Jessica London?, Roaman's?, KingSize?, BrylaneHome?, OneStopPlus.com?, The Sportsman's Guide?, The Golf Warehouse?, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon and Ellos, present in 30 countries. Redcats generated 3.386 billion euros of sales in 2009, including 47% on Internet and employs approximately 16,000 associates. Redcats distribution network combines e-commerce web sites (more than 60) catalogues and stores (more than 600). Redcats is a PPR Company. For any further information: http://www.redcats.com

Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen.davis(at)redcatsusa(dot)com
212-502-9315

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Shopping Tours from 13.95USD Available on City-Discovery.com

Shopping tours, with prices as low as 13.95USD, are now available on City-Discovery.com. The travel site announced that in preparation for the Christmas shopping rush, it has beefed up its selection of shopping tours to some of the best bazaars and designer retail outlets in the world. Most tours are priced under 100USD and have been added in 10 cities: New York City, Paris, Florence, Milan, London, Dubai, Cairo, Istanbul, Chicago, and Marrakech. Tours are offered at special rates and can be combined with city sightseeing passes or city tours.

According to Wladimir Guez, City-Discovery.com's vice president, "Our new shopping tours are excellent time and money savers, especially to shoppers with a taste for high fashion at rock-bottom prices. Early Christmas shoppers will especially benefit. By joining a shopping tour, locating bargain centers and out-of-the-way boutiques in popular Christmas break destinations is easier and offers more convenience. Shoppers are driven straight to retail outlets of designer brands, where expert guides are on hand to point out best buys and bargains."

"The usual shopping problems, such as traffic, parking, heavy parcels, as well as aching feet are avoided. Shoppers do not have to worry about maps, directions, parking fees and exorbitant retail prices," he said.

There are 10 shopping destinations featured on City-Discovery.com, listed below:

In New York City are three new shopping tours, suitable for women with a penchant for big names brands and NYC independent clothing and accessories, offered at 50-80% below retail in many of the shops: Garment Center Cheap and Chic for the Young and Stylish, SoHo and NoLita Chic Boutique Shopping Tour, and the Garment Center Insider Shopping Tour (only at 60USD until February 28, 2011). The Woodbury Common Factory Outlets with a collection of 220 stores and up to 65% off the retail price continues to be very popular.

In Paris, the main shopping attraction is La Vallée Village, a collection of designer boutiques in the city's outskirts. Open year-round, the previous season's collections are offered at reduced prices. Meanwhile, the Great Paris Treasure Hunt targets bargain hunters of bric-à-brac and antique items from flea markets.

In the outskirts of Florence, the Gucci and Prada Shopping Tour offers discounted shopping of the most prestigious names in fashion, including Gucci, Giorgio Armani, Fendi, Ferragamao, Y.S. Laurent, Valentino, Ungaro, Zegna, and many more.

In Milan, the Serravelle Designer Outlet boasts of over 170 stores, giving shoppers a vast number of choices in fashionable items at discounts of up to 70%. Across the Italian border 50 kilometers from Milan, in the town of Mendrisio, Switzerland is the Foxtown Factory Outlet, offering big brands at small prices. It houses 160 stores and over 200 Italian and international brands on sale of up to 70% off the retail price.

Bicester Village Shopping Express is an easy way to travel from London to Bicester Village, a premier luxury shopping center in the Oxfordshire countryside. This tour comes with a free VIP Shopping pass and 10% discount at many designer and food outlets.

In Dubai Shopping Tour shoppers are taken straight to the malls and traditional souks for the best Persian rugs, gold, fabrics, clothes, handbags, and spices at incredible prices.

Famous Bazaars and Suburbs in Ancient Cairo combines sightseeing of historical monuments and visits to merchant centers of perfume, herbs, fabric, chandeliers, and traditional food items.

The Grand Bazaar is probably the oldest in Istanbul, with more than 4000 shops in 64 streets. A guide will lead shoppers within the labyrinth of shops on leather goods, sweets, dried fruits and spices, jewelry, glassware, pottery, and belly dancing costumes.

Guided Shopping Tours in Chicago go to the hippest boutiques in Bucktown and Wickerpark Boutiques, Lincoln Park, Old Town, Southport, and Magnificent Mile. The tour to the Chicago Premium Outlets in Aurora offers 120 designer and brand-name stores with savings of 25%-65% everyday.

Souks and Medina offers a guided tour of Marrakech, the famous Djemaa El Fna Square, and the souks of the old Medina.

Shopping tours are also available in Rome, Boston, Venice, Perth, Monaco, Barcelona, Prague, Cannes, Manila, Bangkok, and Bandar Seri Begawan. For a complete listing, visit City-Discovery.com. Airport transfers can be booked alongside activities.

For featured travel experiences and photos by customers, read the City Discovery Travel Blog (blog.city-discovery.com) and follow City-Discovery.com on Facebook (facebook.com/citydiscovery) and Twitter (twitter.com/citydiscovery). City-Discovery.com is currently holding a US$200 GC Giveaway on its Facebook Page and giving fashion jackets away promo codes on Twitter.

About City Discovery
City Discovery is a leading provider of sightseeing tours, activities, and ground transportation worldwide. Featuring over 5,000 travel activities in 400 destinations, it sells directly to consumers with a best price guarantee through City-Discovery.com and through a network of over 7,500 travel agencies and affiliates. City Discovery is available in 15 languages and has offices in USA, France, Greece, Italy, Brazil, and the Philippines.

# # #

Debenhams Reveals that Men Spend More Time Getting Ready then Women

Debenhams has revealed that for the first time, the average British man will spend 98 minutes getting ready for a Christmas party, 14 minutes longer than the average woman*.

Having honed th women's jackets eir beauty regime, women in comparison will spend only 84 minutes getting ready.

Debenhams' survey revealed that shaving, showering, moisturising and even facials, tanning and manicures, in addition to choosing the perfect outfit, are just some of the things involved in the modern British male's Christmas grooming routine.

David Beckham, Gavin Henson and Peter Andre have become the acceptable faces of male grooming (http://www.debenhams.com/men/accessories/male-grooming), frequently filmed and photographed perfecting their look with no adverse reaction from admiring females.

Sara Stern, Debenhams' cosmetics director says: "Gone are the days when the power struggle was limited to the boardroom. This Christmas, our survey indicates the very real possibility of a clash over the bathroom mirror.
?
"Sales of male grooming products have soared by 141% ?per cent in the run up to Christmas, but it's not only women treating their men but image conscious men wanting to look at their best at the social occasion of the year.

"Interestingly, our findings reveal that men are spending more time than ever before styling themselves, often indulging in trips to the hairdressers and beauty treatments like spray tans and eyebrow grooming."

The findings were revealed by Debenhams' latest consumer research into male and female grooming habits.

It shows that men spend 19 minutes on their hair when getting ready for a special event or occasion, compared to 12 minutes on an average day; spend 21 minutes in the shower when preparing for a night out, compared to 10 minutes in the shower on an average day; spend an average of 28 minutes on treatments and shaving for a night out, compared to 9 minutes on an average day and spend 30 minutes dressing for a big night, compared to 15 minutes on an average day.

34 per cent of men surveyed regularly have a manicure and/or pedicure as part of their party grooming routine while 54 per cent of men questioned admit to having a facial in the past. Additionally, 29 per cent of men have regular treatments to maintain their eyebrows including waxing, threading and tinting.?

Sara Stern continued: "Our findings indicate that women seem to get ready faster than men as they see the process as a social event. Getting ready for the Christmas party is a communal, bonding activity.

"Women often get ready together helping each other with hair and makeup and with outfits selected weeks in advance, they make the overall process a lot faster and more enjoyable.

"In contrast, our research suggests that men see grooming as a solitary activity and often leave outfit choices to the last minute, working out styling and grooming conundrums by themselves."

About Debenhams:
Debenhams is a leading department stores group with a strong presence in key product categories including women's clothing, men's clothing (http://www.debenhams.com/men) including suits (http://www.debenhams.com/men/suits-tailoring), men's shirts (http://www.debenhams.com/men/shirts) and men's coats (http://www.debenhams.com/men/coats-jackets), kid's clothing, Christmas gifts for men, home, perfume gifts and health and beauty gift sets.

Debenhams is the second largest department store chain in the UK.

Debenhams operates 167 stores in the UK, Republic of Ireland and Denmark, comprising 154 full department stores and 13 Desire by Debenhams stores, which is a small store concept featuring an edited product range. Debenhams also has 60 international franchise stores in 23 countries. Debenhams online store can be found at Debenhams.com, where shoppers can find out all about the latest products to reach Debenhams's via Debenhams TV.

Notes to Editors:
*1,000 people surveyed online in late November 2010 as part of Debenhams' ongoing customer research.

PR Contact:
Ruth Attridge
PR Manager - Menswear,?Beauty, International & Retail Services
Debenhams?
33 Wigmore Street
London
W1U 1QX
0207 529 0172
http://www.debenhams.com

# # #

Confused.com Finds that Brits Make Savings with No Specific Goal in Mind

Confused.com has revealed that as a nation Brits are saving for a rainy day rather than towards any particular goal according to new research conducted by the comparison site.

Confused.com found that of the 80% of Brit's who save each month, nearly a quarter (24%) don't have a specific focus, whilst one fifth (22%) are saving for the long term and retirement and another 20% are saving for a deposit on a home. One percent admitted they're saving to leave their partner.

Demographically, there are some other interesting findings. More men women's coats (8%) are saving for a new car than women (6%), with more people saving for a car in Wales (14%) than any other region. House deposits are the top savings goals in London (26%) and the South West (29%), and for 18-24 year olds in the UK.

The North East has more savings being earmarked for weddings than any other region (8%) and in Northern Ireland the focus is on the long term, with one in three (33%) saving for retirement, with 42% of 45-54 year olds in the UK saying retirement is their main goal.

By age, those aged 35-44 are saving to leave their partner (2%) more than any other generation and by region, more people in London are saving to leave their partner (2%) and for plastic surgery (2%) than any other region.

Chris Griffiths, head of savings at Confused.com, said: "When you're struggling to get into a savings habit having a clear goal can make things easier. It's a good idea to earmark some of your savings for short to medium term goals and some for the long term. Rewarding yourself with a small treat when you reach a certain goal can make it feel much more worthwhile, and some new clothes, a weekend away or a new gadget will feel much valued when you've saved hard to get them instead of putting them on the plastic."

About Confused.com:
Confused.com is one of the UK's biggest and most popular price comparison services. Launched in 2002, it generates over two million quotes per month. Initially providing quotes for car insurance, it has expanded its range of comparison products over the last couple of years to include home insurance, travel insurance, breakdown cover and energy and electricity prices (http://www.confused.com/gas-electricity), as well as financial services products including credit cards, ISAs (http://www.confused.com/isa), mortgages and life insurance quotes (http://www.confused.com/life-insurance).

Confused.com is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding great deals for them on a wide-range of insurance products, financial services, utilities and more. Confused.com's service is based on the most up-to-date information provided by UK suppliers and industry regulators.

PR contact:
Zoe Stevens
PR Manager
Friary House
Greyfriars Road
Cardiff
CF10 3AE
02920 494393
http://www.confused.com

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Sekenia Williams; Playwright, Actor, Singer and New Author of "Soul Exposed" Will be the next big star in Hollywood! (sekeniawilliams.com)

Sekenia Williams, A Man in Business~

Playwright and Author of "Soul Expoesd"

Sekenia Williams, Letter of Introduction:

Born in Suffolk, Virginia, Author, Director, Producer, Playwriter, songwriter, Fashion Show Producer, Sekenia Williams has become one of the most veratile figures in the entertainment industry; with a powerful new book out "Soul Exposed", as well as working as an arranger, producer, talent scout, agent and Model Agency Owner. He first performed as part of a family singing group, Sha Sha and the Tots, he concentrated on writing directing, producing, songwriting and production.

His distinctive style of writing landed him a publishing deal with Author house, and his new autobigraphy "Soul Exposed" has brought him even wider exposure, offers from movie companies, record companies and other publishers.

Fiercely independent and ambitious, he signed to Author House Publishing as an Author/ Editor with the understanding that they would share all royalties 50/50 and he would remain in control over his entire project.

In 1999, he opened Beautiful People Model Talent and Casting Ltd. and launched the modeling careers of many young models including intenational Super-model Sehoya.

His solo recording career launched with the album "My Name is Sekenia" and attendant single "Without You." Which he debuted on the Jenny Jones show.

The well-connected Entertainer/Entreprneur was provided with immediate exposure for the Music video that he directed for DJ Kool and Magoo (a long time collaborator of Timberland) entitled "Back-Up Out My Way" received excellent reviews.

He was reluctant to commit himself fully to a career as a performer. He didn't want to get caught up in being an artist and always on the go, he felt that once you do that, it `s hard to get into the studio or at the computer to create.

Despite his growing reputation and success, Williams remaines based in h Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) is hometown of Suffolk Virginia and lives part-time in LA.

In September 2001 he collaborated with Nicole Wray; Missy Elliott's protege, as a consultant, make-up artist, and stylist for her worls tour. Although Williams found time in his busy schedule to produce his excellent stageplay

"4 Sisters from the South" May 2002.

Incredibly, Williams managed to surpass that success with the follow-up stage -play "She A'int Right"... a stunning compendium of contemporary urban characters, lots of laughter, good music, urban quotes and left-field views of life in the hood. That was instantly hailed as one of the finest black stageplays of the new millennium.

Contemporary Renaissance Man: Playwright, Director, Music Video Director, Producer, Casting Director, Talent Coordinator, Actor, Acting Coach, Model, Modeling Coach, Singer, Songwriter, Author, Screenwriter, TV and RadioTalk Show Host, Designer, Stylist, Fashion Photographer, Make-up Artist, Emcee, Fashion Show Producer, Special Events Coordinator,Agent/Manager and Owner of Beautiful People Model, Talent and Casting Agency Ltd. (Entrepreneur, Playwright, Author / Director, Producer, Composer)He has written dozens of songs, one book his own autobiography (Soul Exposed).

He has written six stageplays that have received national acclaim; ?揋irls In The Hood?? ?揇eath by Disco Fever??, ?揥hat God Has For Me?? ?? Sisters Form The South?? ?揊or Christmas and For Ever?? ?揟roubled Man??and She Aint Right. He produced and directed all of the projects in his very own theater (The Beautiful People Theater) using the talent from his own talent agency (Beautiful People Model, Talent and Casting Agency Ltd.)

Sekenia Williams, wrote and CO-produced all of the cuts on his debut solo CD entitled

My Name is Sekenia Soon to be released.

My Name is Sekenia also features a remake of ?揝UNRISE??is a cover tune from 1980 originally recorded by SLICK.

(Actor, Casting Director, Acting Coach)

In 1998 Sekenia appeared in ?揟he Navy Seals??movie, directed one music video and published one poem, made a special guest appearance on The Jenny Jones Show.

In 1999 Sekenia cast and appeared in the feature film ?揘othing 2 Lose??Starring Brian Hooks.

He produced photos and clips for Missy Elliott that appeared on MTV's Bio Rhythm. In 2001 he cast and CO-starred in ?揊or Real??alongside Tim Reid.

2002 Sekenia CO-Directed the Music Video ?揃ack-up Out My Way??Starring Magoo and DJ Kool, he also supplied talent and acted as consultant to stylist and Make-up Artist.

Sekenia teaches acting on a weekly basis and coaches Nicole Wray and Michelle LeMelle.

(Fashion Designer/Marketing Director)

In 2001 he also partnered with Bryan Rone and designed The Abasi Bomani Collection, a line of urban and contemporary clothing for men and women available in 42 stores around the world.

The Abasi Bomani Collection was featured via product placement in the film "For Real" (Starring TIm Reid) and in the Music Video "Back-up Out my Way" with Magoo and DJ-Kool.

He also placed the Clothing line on Nicole Wray?抯 Tour, Sister to Sister Magazine, and VERVE magazine.

(Publicist, Stylist, Make-up Artist, Acting Coach, Fashion Photographer) In 2001 he cast the background singers, and dancers for Elektra recording Artist.

Nicole Wray. He is also coached Nicole for movie auditions, worked as her stylist, photographer, publicist and make-up artist. He also styled her dancers for her 2001 tour.

As a Fashion Photographer he has photographed many celebrities including Missy Elliott and her mom, Nicole Wray and Cory Alexander, Stephanie Mills, Malik Yoba and countless models including Sehoya.

(Agent, Fashion Show Producer, Choreographer, MC.)

Agent negotiated National Model Contracts for Azzure, Indigo Red, Vibe Magazine,

Muscle and Fitness, DNR Exclusive Management for top models Sahoya, Ed Wicks Mark Mills, Ngo and Marcus Clark.

Placed actor Michelle LeMelle on tour with Stephanie Mills in ?揥hat's on the Hearts of Men??

As a Fashion Show producer he has choreographed several high profile fashion shows including international designers: Clive Rundle, Jorge Issac, Lourdes Atencio, Fabrizio Celleri, Antonio DaSilva, Da?抳id Montoya, Lowenthal Furs, Indigo Red, David?抯 Bridal, Everything But Water, Lillie?抯 of Ghent, Kristoff Phillipe, Vibe Magazine, Azzure, Meoshe, Abasi Baomani. And was asked by Meoshe to Choreograph a celebrity Fashion Show; celebrity models included Usher, Monica, 112, Escape, and Jagged Edge. Sekenia produced Fashions Y2k and Beyond, Men In Gear 2000, A Matter Of Style, 2002 Fashion Review, The Abasi Bomani Clothing Launch Featuring DJ Klue, Fashion Sizzles, Lloyd and Taylors, JC Pennny, the Children's Place, Foot Locker, Lady Foot Locker, Fashions. Com, The Deb, Wilson's Leather and a his highly succesful series of Celebrity Fashion Shows ?揙de to Beautiful People 2002", 2003, and The East Coast Fashion Summit and Celebrity Fashion Show 2004.

As an agent he has close relationships with many major talent, artist, management, record labels, magazines, designers producers and other agents.

Sekenia signed singer; Tanasha, to his label and has written and produced all of the cuts on her project.    

Sekenia managed international jazz recording artist F. R. E. N. S. and is Creative Consultant for Nicole Wray.

He got his first taste of show business at age 3, and started his own band at age 4, called SHA-SHA AND THE TOTS.

TV, Radio, Talk show Host director and producer

1996 Sekenia Created, Hosted and produced his own cable TV talk show called CONVERSATION PIECE.

In 2001 he created and host his own talk show on Fox 43 ?揃PTV [Beautiful People Television] where he interviewed Celebrities. Celebrity guest have included: Tim Reid, Daphne Reid, Kim Fields, James Avery, Alexis Fields, Rolonda Watts, Steven Williams, Merlin Santana, Kellie Williams, Zina Garrison, Lisa-Rae, Dion Richmond. DJ Clue, Nicole Wray, Sisquo, Jermaine Dupree, Morris Chestnut, Rosie Perez, MC Hammer and Coolio.

Sekenia also wrote, directed and produced all of the commercials that appeared on his show as well as, sold the air-time to sponsors.

Sekenia is a special guest host on VA bases radio talk show, WPCE?抯 Political Points.

(Entrepreneur)

In 1999, Sekenia developed BEAUTIFUL PEOPLE MODEL, TALENT & CASTING LTD. and the Beautiful People Theater.

The company manages models, actors and other talent as well as photographs, head shots, and comp cards for entertainers.

Beautiful People Players produces original stage-plays from the beinginig of production to opening night.

(Charity Affiliations)

Sekenia has worked closely with many Charities he has served as a Chair of Public Relations for the Tim Reid Scholarship Foundation, as well as organized the celebrity parties. Sekenia also produced fundraising fashion shows for NFL Star, Joe Smith ( of the Minnesota Timberwolves). Project Impact, and Youth Matters; as well as he donates time to many area schools for career day.

In 2002 Sekenia founded his very own non-profit charity organization The Beautiful People Players, an organization that encourages young performers to express their interest in the wonderful realm of theater and give them an opportunity to feature their work along side that of their peers across the country.

Extras / Talent/ Casting / Crew and Production Credits:

(Music Videos)

Music Video Janet Jackson March 1, 2004

Music Video LL Cool J Call For L.A. February 20, 2004

Beyonce Music Video February 6, 2004

Hip-Hop Dancers For Missy Elliott New York Tour February 6, 2004

Black Models & Dancers For Jay-Z Music Video January 16, 2004

Models Madonna's Dance 2004

New Music Video Monica March 2004

BET AWARDS 2004

Sekenia Williams.com

groups.aol.com/sekeniasfanclub

beautifulpeopleagency.com

authorhouse.com

# # #

Productivity Strategies To Upgrade Your Life

Gina Trapani, heralded by Forbes as the No. 7 Web Celeb (right ahead of Facebook founder Mark Zuckerberg), has authored the follow-up to her celebrated first-edition Lifehacker book. Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better, 2nd Edition (John Wiley & Sons, Inc.; $29.99; March 2008) is in stores today.

The first edition, Lifehacker: 88 Tech Tricks to Turbocharge Your Day (John Wiley & Sons, Inc.; $24.99; March 2007) was featured in Time Magazine, BusinessWeek, New York Times, Wall Street Journal, Boston Globe and named one of the Best Business Books of 2007 by syndicated columnist Richard Prachter.

Upgrade Your Life is already shaping up to be a stellar follow up. Trapani just returned from SXSW where she served as ETech's motivational speaker at the event. While there she conducted interviews with BBC Radio, the Associated Press, Austin-Statesman, and AfterEllen.com. Lifehacker.com now receives approximately 23 million unique visitors a month, up from 6 million when the first edition was published a year ago. She is also now a columnist for Women's Health magazine and was given a RAVE award for best blog by Wired magazine.

Upgrade Your Life is cut from the same cloth as its first edition. It offers up all the best hacks from Lifehacker.com's archives, and Trapani's personal manifesto on working more efficiently in the digital age. A "life hack" is simply a clever shortcut to complete a task. Lifehackers are redefining personal productivity in the information age by tweaking, modding, mashing up and repurposing webapps, desktop software and common everyday tasks to get things done more efficiently.

Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better, 2nd Edition
Published by John Wiley & Sons
Publication date: March 17th, 2008
$29.99; Paperback; 480 Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) pages;
ISBN: 978-0-470-23836-3

If you would like a review copy of the book, or to setup an interview/appearance, please contact Ashley Evens at 201.748.6702

About the Author
Gina Trapani is the founding editor of Lifehacker.com, one of the top 5 most popular weblogs on the Internet as ranked by Technorati.com. In addition to updating Lifehacker every weekday and managing three associate editors, she has been published in Wired, Popular Science and Women's Health magazines. Recently profiled by the Wall Street Journal and presented with a RAVE award for best weblog by Wired magazine, Gina has given presentations about life hacks for numerous and diverse audiences from Yahoo! headquarters in Sunnyvale, California to the Law School Admissions Council's Annual Meeting. She has also spoken at the South by Southwest Interactive Festival in Austin, Texas for three years running. A Sun Microsystems-certified Java programmer and Firefox extension developer, Gina earned her masters degree in Computer Information Science from the City University of New York, and a bachelor's in English/Writing at Marist College

About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace.

Our core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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Tory Burch Re-Launches eCommerce and Mobile Commerce Sites Powered by Demandware

"eCommerce has been at the forefront of our strategy from the beginning, as toryburch.com was launched immediately after the opening of our first retail boutique. It has become one of our strongest growth channels and is a top business initiative for us," said Miki Berardelli, Chief Marketing Officer, Tory Burch. "We chose Demandware for its ability to help us stay ahead of the curve when it comes to commerce innovation and growth, and we are very pleased to be working with them to tell our brand story and enhance the customer experience."

The company wanted an ecommerce platform that would propel the brand's growth, provide control and flexibility and allow for fast and easy navigation. Tory Burch selected Demandware because of its strong reputation, success in the marketplace and SiteGenesis? prebuilt storefront application.

The Demandware SiteGenesis storefront includes best practices in usability, site merchandising and technical architecture, and hundreds of apparel-optimized ecommerce features. At the same time, it allows Tory Burch to incorporate its unique branding to create a stylish, engaging website. Demandware's robust merchandising tools, multisite capabilities and proven scalability provide Tory Burch with the functionality it needs to support its fast-growing business.

The new platform and design feature fast and easy navigation, sophisticated product merchandising, and social media and content integration. The company is able to publish Tory's Twitter feed and Tory Blog editorial content itself and syndicate it throughout the website. The on-site search features include larger product images, enhanced zoom, alternate views, better color swatches and a quick-shop experience.

Tory Burch fans gave the new site rave reviews on the company's Facebook and Twitter pages, highlighting its transaction speed and easy site navigation.

"Tory Burch is a pioneer in not only the fashion world but also in the way she runs her business," said Jamus Driscoll, VP of Marketing, Demandware. "Recognizing early on how important having an online presence was for the brand, the company has since grown significantly and is able to leverage Demandware's flexible and scalable platform to engage with its customers through multiple channels. We are thrilled to be a part of the company's continued growth and success."

Connect With Us!

•     Twitter – twitter.com/demandware
•     Facebook – facebook.com/demandware
•     Demandware Blog - http://blog.demandware.com/

About Tory Burch
Tory Burch is an American sportswear brand with a global point of view. It embodies the personal style and spirit of its CEO and founder Tory Burch. Recognizing a void in the market for a designer aesthetic at a more accessible price point, Tory wanted to create a collection of chic, wearable clothing and accessories for women. Tory Burch launched in February 2004 as a lifestyle concept with a retail boutique and multiple product categories, including ready-to-wear, handbags, shoes, small leather goods and jewelry. The collection is carried at 47 freestanding Tory Burch stores across the US, Europe and Asia, http://www.toryburch.com and over 500 select department and specialty stores worldwide.

About Demandware, Inc.
The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Brooks Sports, Columbia Sportswear, Crocs, Hanover Direct, Jones Apparel Group, Lifetime Brands, Jewelry Television, Neckermann, Panasonic, Reitmans and Theory. For more information about Demandware, visi Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) t demandware.com, call 888-553-9216 or email info(at)demandware(dot)com.

Contacts:
Christine Major
Corporate Communications Manager, Demandware
Phone: 603-743-4534
Email: cmajor(at)demandware(dot)com

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Tom James Company “We Come to You®” Approach Unique for Custom Suits

Tom James Company, the world's largest manufacturer and direct retailer of custom men's clothing, is experiencing record growth. In a market where innovation is often found tied to an internet initiative, Tom James' focus on 'We Come to You' service continues to prove high-touch is still very important to today's customers.

"Our customer is busy," said Todd Browne, President of Tom James. "He or she wants to look fantastic in their professional or casual wear, but does not have the time – nor the interest – in shopping. We strike that item off their to-do list."

The sales model Tom James chose back in 1966 was to offer this service face to face in the client's home or office. That personal service is the hallmark of what they do.

"Busy professionals do not want to shop," says Browne. "They do not want to measure themselves. They do not want to click through hundreds of online choices. They want expert advice and they want clothing solutions that are quick, discreet and allow them to get back to their life's purpose. And we are happy to oblige by providing that service."

"'We Come to You?' is so much our hallmark that we've registered the phrase," says Director of Marketing, Michele Stephens. "We've lived that model since 1966. We were first to do it and we do it best."

Tom James clothier for 30 years, Jim Poston, a Division Vice President of Tom James from Greenville, SC says, "When a guy heads out to buy a suit at a department store, he might find it difficult to get someone who cares about serving him."

"If he finds a suit he likes in his size, he stands for the alterations, and then has to come back in a week or two to pick up his suit," said Poston. "We can short-cut that process."

"We meet our clients at their convenience. We gain an understanding of what our clients like and need and, once the pattern is established, we can select fabric and details and be on our way in just a few minutes. Then we deliver the clothing in person to ensure everything is right. It really is a world class experience."

Often, Browne says, if a company says it operates using old-fashioned standards of personal contact, it's to mask the fact they've not embraced today's world. "Nothing could be farther from the truth with Tom James," he said.

"Our clothiers are armed with iPads to assist them in everything from showing garments to processing orders," said Browne. "Technology is our friend. We just use it to assist the process, saving time for our customers."

It's technology that seeks to not only save time, but give a professional great confidence about their appearance. Poston commented, "Most men are not extremely confident picking out clothing, especially accessories. We bring a knowledge that eliminates the question men often ask, 'Honey, does this go together?'"

Another unique factor is that Tom James owns the factories that make their garments. They own the mills that make the cloth, and they actually employ the people who construct their garments. Most retail establishments cannot say that.

"It's said that imitation is the highest form of flattery," said Steve Nucci, Division President for Tom James. "There are imitators of what we do, but none of them have the depth of clothing knowledge or the control over the construction of their garments. Over 95% of our product is made in the United States by facilities that we own and not sourced overseas."

"We make more custom suits and more custom shirts than anyone in the business."

Tom James offers a full array of professional clothing for both men and women Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) as well as sportswear and accessories. "We offer everything in a man's closet," said Ashley Johnson, a Tom James clothier in Nashville, TN. "It's really a full service approach. And we're a sportswear and custom source for ladies wear, as well."

With literally hundreds of fabric choices, Tom James clients can dress like no one else – another factor that makes them unique. Their clothiers can offer everything from entry level off the rack suits to a truly bespoke product like Oxxford Clothes.

"It's America's iconic brand," said Browne. "Oxxford Clothes is the last 'made-by-hand' suit in the US. Tom James Company owns Oxxford and we can offer it to our clients."

A visit to their website http://www.tomjames.com reveals hundreds of Tom James Reviews. With categories like Fit, Convenience, Service, Value and Expertise, one gets the impression their clients have come to rely on a service that isn't found anywhere else.

While Tom James in enjoying 46 years in the custom suit business, the company name itself is not widely known.

"We don't advertise," said Director of Marketing, Michele Stephens. "If you've heard of us, it's because one of our clothiers has reached out to you, or one of your friends has recommended our services. But you've seen our garments on actors and athletes the world over. Our clothing is our best advertisement. Once you've experienced custom, it's hard to go back to off the rack."

Combine that quality with the personal service, says Browne, "and it's hard to beat the options we provide."

Tom James, buoyed by a 10% growth in 2011, currently has 470 clothiers and is in expansion plans. They are hiring for 65 locations within the United States and internationally and recently opened an office in Dubai.

They also were joined by the largest direct sales women's clothing company in the nation – Carlisle-Etcetera. Tom James Company owns half interest, along with Royal Spirit of Hong Kong, in the company. The acquisition forms the largest direct sales clothing company, internationally.

Tom James operates 105 offices in 36 US states and 5 countries. It owns and operates 3 worsted woolen mills, 8 tailoring facilities and factories and is proud to say 95% of its finished clothing products are made in the USA.

For more information, consult http://www.tomjames.com.

Custom Clothing Design Artist, John-David Mohr, Reveals Ambitious Expansion Plans Through House of Mohr Interactive Website

After starting the very successful House of Mohr, a small custom clothing boutique located in Bala Cynwyd, Pennsylvania, John-David has decided to unleash his vision and expand his horizons nationwide. His website, http://www.mohrstyle.com, has been specifically designed to ensure that fashion-minded customers - of all shapes and sizes and from as far away as San Francisco, Hollywood and Miami - have a highly personalized, interactive and rewarding custom design clothes shopping experience. His new website gives clients the opportunity to interact directly with the designer and become a part of the creative aspect by choosing different fabrics, colors and textures to create a custom fashion design.

John-David helps women of every shape and size look great and feel beautiful. The House of Mohr regularly designs clo women's jackets thing for sizes ranging from 0 to 24. Custom design clothing inspires confidence, according to John-David and as Wilhela Cushman expressed recently, "Just around the corner in every woman's mind - is a lovely dress, a wonderful suit, or entire costume which will make an enchanting new creature of her."

The custom fashion designer was recently quoted "I am here to create beauty in a world where style knows no size." He customizes a look for each customer's unique style, size and need. The House of Mohr boutique in Bala Cynwyd and the http://www.mohrstyle.com website give each customer a highly interactive platform to work directly with John-David by selecting styles and a wide array of colors and fabrics. Customers to the website are encouraged to intermingle very versatile pieces of clothing, fabrics, colors and textures to create a custom design perfectly suited to each unique shopper. The pieces can be mixed in a variety of ways to create a new look each time. Whether the desired look is elegant, low-key dressed up, forward-fashion funk, evening wear, after five-wear, or dresses, skirts, jackets, pants or tops, the versatility of John-David's clothing lines makes his clothing and shopping experience unique, exciting and economical.

This is what Susan says about her custom design clothing shopping experience: "John-David made me chic and sexy but at the same time appropriate, as well as unique. He unlocked the mysteries of custom made clothing and made the process very easy and comfortable."

John-David works to increase the self-esteem and confidence of his customers by making them look and feel better, one by one as well as one on one. A testimony from Sue states, "John-David made the most of what I had to work with. I feel that he understood my body type and used his eye and his imagination to make me look and feel my best."

John-David's keen attention to detail and his uncanny visionary ability to spot fashion trends before his competitors give his customers of all sizes and shapes a unique edge in the highly competitive custom fashion industry.

Some of John-David's designs can be seen in Dress for Success charity event fashion show video here shot in May 2010. Video produced by John-David Mohr in conjunction with Prestige Concepts LLC.

About John-David Mohr and the House of Mohr. While conquering the world of hair and make-up by keeping some of the most well-heeled women of Philadelphia happy and quite well coiffed, John-David Mohr has managed to find the time to develop a line of fashion to further extend his all encompassing vision concerning the world of beauty. House Of Mohr's boutique is at 203 Bala Avenue, Philadelphia, PA. To schedule an appointment for a personal consultation call (610) 747-0507. The House of Mohr website is located at http://www.mohrstyle.com.

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Belly Armor: Radiation Shielding Maternity Apparel and Accessories Now Available Nationally

Belly Armor's maternity line shields pregnant women against radiation from cell phones, laptops, wireless towers and other electronic devices.

Address women's coats ing increasing health concerns about this type of radiation, Belly Armor's RadiaShield? technology is integrated with basic maternity wear to create t-shirts, maternity bands, and blankets that have been tested by FCC-certified laboratories to have over 99% shielding effectiveness against the range of everyday radiation (<10MHz to 8GHz, ~50dB).

RadiaShield? Fabric, a conductive silver-based textile, has the same shielding effectiveness as a quarter-inch thick sheet of aluminum. "It is machine washable and soft to the touch, allowing us to create versatile products that parents are excited about," explains Aileen Chen, Belly Armor CEO. "People are amazed at how light our products are. Expecting the heavy dentist-office-type aprons, they are surprised to find our RadiaShield? Fabric is lighter than the cotton found in t-shirts."

Belly Armor products range in price from $39 - $109 and are available at CVS.com?, the drugstore.com? web store, and independent boutiques across the country.

About Belly Armor by RadiaShield
Belly Armor by RadiaShield is the definitive resource for information and tools to protect your child against the risks of everyday radiation. Made with RadiaShield? Fabric and the highest quality textiles, Belly Armor products provide stylish comfort, convenient safety, and reliable protection. Belly Armor products are available online at http://www.bellyarmor.com and through retailers across the country.

Contact:
Aziza Ali
RadiaShield Technologies Corp.
134 W. 29th street, #701
New York, NY 10001
(212) 594-2222
aziza.ali(at)bellyarmor(dot)com

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Wholesale Clothing, Accessories, Jewelry and Sunglasses Distributor ApparelCandy.com in New Location Expands Product Lines

Los Angeles based wholesale clothing distributor Apparel Candy Inc. recently moved to its new location. The new location has a larger and wider office space and a 20,000 square foot warehouse. Despite the slow economy, Apparel Candy's sales volume has tripled over that of previous years. Apparel Candy has been a breath of fresh air from the number of companies going under year after year since 2008. "Reality is, not everybody makes it in the wholesale distribution industry particularly in the fashion and accessories segment," according to ApparelCandy.com's CEO Kam Javidzad. "In an economy where keeping jobs is top priority, food and shelter comes first, clothing and accessories becomes luxury. This makes fashion distribution a lot less marketable and thus becomes one of the toughest and most competitive industries in today's economy," he continued.

However, thanks to the internet, the company has survived the cut and continues to grow. The more than 20,000 square foot warehouse is home to ApparelCandy.com's new product lines. From selling women's clothes, the company will now carry wholesale sunglasses, fashion jewelry and accessories to start with on its online store with an ever increasing variety of product lines in the months ahead. The move is predominantly aimed at keeping the customers in one place to shop. While the move is rather risky in today's economy where inventory could be sitting in warehouse for months if not years, the soft launch proved to be more encouraging than anticipated.

To facilitate the product line expansion, the company secured partnerships with reliable and known brand manufacturers, liquidators, warehouses and importers for a regular supply of fashion sunglasses, wholesale jewelry and accessories allowing Apparel Candy to offer quality, low-cost, name brand or not, the newest, trendiest and hard to find products to its customer base. The expansion is in response to customers' requests and inquiries to bring these product lines available to its online store. The new development had been shared thru the company's e-newsletters, blogs, Facebook? and Twitter? accounts and online press releases to the delight of its current customers.

What lies ahead for ApparelCandy.com in the coming months remains to be seen. For now, business is good and the company is dedicated to keeping it that way. To learn more, ApparelCandy.com is open Monday – Friday from 9 AM to 5 PM Pacific Standard Time (PST). fashion coats online Call 1-877-870-8686 or online at http://www.apparelcandy.com.

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Style Fashion Week LA to Feature Retro Designs from Stop Staring!

October 17 will see many new trends and designs as Style Fashion Week LA kicks off its six-day event at the Vibiana in Los Angeles, California. The rockabilly clothing line will have a fashion show on Tuesday, October 18 from 6:00-7:30 pm, with appetizers, cocktails, a dessert bar and a performance by The Fondettes. The fashion show begins at 7:30 pm.

"Stop Staring! will be showcasing its Spring/Summer 2011/12 collection, which will include summer day dresses, sexy cocktail dresses, playsuits, swimwear and separates," said designer Alicia Estrada. "A big inspiration is the film noir. What I loved most about these classic films, was of course, the clothing, I loved all the pretty dresses and the way they draped and flattered a woman's figure."

With this inspiration, Estrada has created a wide array of pieces.

"I will be showing a great range of dresses, from day to dinner, to wasps waist cocktail dresses, to 1940s inspired dress coats. We have the sexiest calf length bombshell dresses, and the ultimate in sexy siren attire. We also have amazing 1940s inspired women's suits, yet they are so sleek and modern, with peplums and pencil skirts," said Estrada. "When I designed for this collection, I was really thinking of key pieces that I needed in my own wardrobe, being a busy executive."

As always, a key consideration point in Estrada's designs is the flattering cut of the clothing.

"For my collection this season, I have focused on drape, tailoring, and cutting a dress to wrap around a woman's figure and enhance all shapes and sizes, all inspired by the era of the 1940s and 1950s. I really want women to feel feminine and classy, and empower them with a great fitting dress. Fit and quality are always at the top of my lists."

For press and celebrity VIP RSVP fashion coats , email: afous(at)thinkpublicrelations(dot)com or contact Ansley by phone at 310-278-0180. For all other RSVPs, email assistlab(at)stopstaringclothing(dot)com or by call Mona by phone at 213-627-1480.

About Stop Staring!
Stop Staring! is committed to creating original vintage inspired dresses and RTW that empowers women by embracing and celebrating their female form. Established in 1997, Stop Staring! is the leader of original retro chic dresses and separates that flatter the figure and cater to a woman's independent spirit with timeless and classic styles at consistently affordable prices. Alicia Estrada, head designer and founder of the Stop Staring! collection, started sewing at the age of seventeen. Today, Alicia's love of all things vintage plays a key role in her design process. She continually incorporates the details of yesteryear into her beautiful and flattering retro-contemporary pieces.

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NAPW Naples Local Chapter Invited Members to Receive Free Professional Headshots and Business Style Advice at Launch this October

The NAPW Naples Chapter held their official launch incorporating "Presenting a Professional Profile" that proved to be a smashing success. This event definitely delivered all the bells and whistles and received incredible rave reviews. Higher caliber activities, presentations and networking unfolded throughout the evening.

The meeting was held at PURE Urban Oasis, which is in the prestigious restaurant at the Strada Place in Mercado. Cindie Barker, General Manager, provided an unrivaled complimentary champagne reception with a fabulous menu prepared by Chef Oran Townsend and her staff. The upscale menu for the evening included their famous "Summer Salad" featuring baby arugula, sliced apple, bleu cheese crumbles, topped with candied pecans and tossed with an apple dressing. There was also an arrangement of heavy appetizers and hors d'oeurves such as PURE's signature beef and tuna rice toppers, Thai chicken skewers with peanut sauce, Ciabatta bruschetta, and mini beef wellington. Dessert proved to be a sweet ending with assorted sweet treats such as mini cheesecake and double chocolate cake. Cindie Barker, Chef Oran Townsend, and her staff truly exceeded expectations to ensure that the NAPW Naples Chapter would never forget this event.

The NAPW Naples Chapter is rapidly growing and gaining momentum. The chapter will meet once a month for members and non-members/guests by alternating each month between lunch and dinner to best accommodate a wide spectrum of schedules within the group. Each monthly meeting will include a designated guest speaker to bring insight and wisdom to those who attend, to enhance the well being and understanding of the complexities of being a woman today, or to promote charitable causes. The NAPW Naples Chapter aims to balance relationships on a whole new level, both personally and professionally. The chapter intends to raise the quality and synergy of professional networking and there are many amazing upcoming events yet to unfold for this gifted group of women.

The NAPW Naples Chapter will never forget the incredible talent and gifts that were donated for the success of the launch. Each contributor brought an amazing element to the event and added quality and value that transcended the promise of what the night held. The evening began with the locally renowned DJ Gil Blake with GST Pro DJ Production, LLC that set the evening's ambiance with an incredible array of eclectic musical entertainment. Gil continued to keep it flowing with excitement throughout the entire event. The music he provided, along with his charisma and interactive personality, made it a magical, timeless event that everyone will remember. As the members and guests arrived, they were warmly greeted by NAPW member Michelle Borders of Naples Network Services dba MyEnviro.com and Angelica Torres, guest of Kena Yoke who supports both her companies (Dax Enterprises and Island Piling, Inc.), and who organized and welcomed everyone with handwritten name tags and a raffle ticket to win exciting door prizes. Many of the women came dressed for the occasion in business attire. Some even brought a few outfits to find the right style for their professional profile photo shoot.

At the onset of the meeting, everyone was directed to the champagne reception area to prepare to meet the other contributors that made the theme "Putting on Your Professional Profile" come to life. While the champagne flowed throughout the evening, Heather Clegg of Gryphon Jewelry Designs and representative of Barbara King Styling set up a table with an exquisite arrangement of jewelry. She assisted all of the women getting ready for their photos and told them what to wear or borrow for the photo shoot. Her jewelry was gorgeous and her expertise as an image stylist helped the women understand what the trend is for the today's business woman.
John Spencer and You is a highly skilled and professional makeup and hairstylist team that provided superior service to all the photo participants. John Spencer's team includes his wife, Dawn Spencer and Christine Diaz who generously gave a crash course on professional tips for each woman's unique features and color schemes. John Spencer and You made everyone look fabulous as the women learned valuable tips to enhance their current makeup techniques.

All of the women looked stunning and resembled models getting ready for their professional profile fashion shoot. Another contributor that completed the "Putting on Your Professional Profile" package for the NAPW Naples Chapter was New Ground Photography. Alex Zankevich and Greg Zasinets were the selected photographers that served the purpose of putting it all together. New Ground Photography is a small creative photography studio doing big things in the Miami /Naples area and all around the world. New Ground Photography offers an array of photography services specializing in weddings and commercial photography. In the beginning, NAPW Naples Chapter chose Alex and Greg at New Ground Photography for the launch due to the high exceptional magazine quality that they produce and the testimonials related to their work. The NAPW Naples Chapter were fortunate to discover Alex and Greg's interactive personality engaged- the women participating to have fun as they created comfort and adventure for some of the more inhibited women in the group. Alex and Greg brought a box of props for the photo shoot that were used to create amusing entertaining shots at the end of the launch. New Ground Photography committed and demonstrated their generosity in their busy schedule to cater to launching the NAPW Naples Chapter's success.

In fact, it was announced that New Ground Photography will be having a private party at their studio for the NAPW Naples Chapter to select a photo of their choice from the launch. The date is to be announced. New Ground Photography is giving the participants a photo to be used for their personal profile on the NAPW national women's coats website as well as using the photo for all their marketing requirements. It is truly an amazing opportunity to have all of these sponsors assist NAPW Naples Chapter memorialize this major event as this is just the beginning. Once everyone got a chance to participate in the photo shoot, everyone was able to enjoy all the delicious food described earlier that Chef Oran Townsend prepared.

The NAPW Naples Chapter President, Margaret Jacobs of Florida Home Realty, Kena Yoke Vice-President of Dax Enterprises, Jaci Sanabria Secretary of GST Pro DJ Production, LLC., and Brenda Haschak Treasurer of Brenda Haschak Interiors were introduced. Margaret Jacobs discussed benefits of NAPW on a national level. Margaret Jacobs spoke of NAPW's new national spokeswoman, Star Jones. Margaret Jacobs and Jaci Sanabria had an opportunity to meet with Star Jones and will be seen nationally on television with her. Margaret Jacobs also mentioned that one of our members, Angel King was not with the group during the launch since she already committed herself to train for a triathlon event. Margaret brought up how the Naples Chapter should support her in her aspirations and goals. The NAPW provided black sleek looking journals with their logo to be distributed to the members as a gift which was passed out.

Vice President, Kena Yoke focused primarily on the NAPW Naples Chapter local level as she is the brains, mover, and shaker of orchestrating this marvelous celebration and other future projects to come. Kena Yoke emphasized how important the NAPW Naples Chapter vision is to provide an atmosphere of building and supporting while creating awareness in the community. The NAPW Naples Chapter will support charitable organizations in Collier county to promote many diverse purposes including, but not exclusive to education, economic hardships, and disadvantaged groups. Kena Yoke encouraged the chapter to support these types of underfunded organizations to allow them to grow and sustain in the community. She also communicated that NAPW Naples Chapter will be an integral part of accomplishing these goals that are instrumental in improving the surrounding communities and their livelihood.

Next, Kena Yoke introduced guest speaker, Heather Clegg of Gryphon Jewelry Designs and representing Barbara King Styling. Heather graciously gave her presentation on tips and information for today's business style for woman. She handed out a Fashionista Quiz and supplied a wealth of knowledge to the audience regarding their professional business image. She affirmed that appropriate business attire is determined by each woman's individual profession. For instance, an attorney would definitely wear something more conservative versus a woman who is involved in the jewelry design industry or a life coach. Other tips included the infamous question of whether it was acceptable to wear white shoes after Labor Day. Heather Clegg explained that although white pants were still suitable, white shoes were definitely not. Shoe clips, scarves, and accessories of mixing various metals are also in style this season along with neutrals, blacks, and navy. Heather Clegg also highlighted that red was the power color to wear while NAPW Naples Chapter member, Loyette Houck was already in style wearing her beautiful red dress. Heather Clegg gave a fantastic presentation and took more questions before directing the group to Barbara King Styling for more tips to assist women with their business style.

The next segment of the meeting focused on new members. The NAPW Naples Chapter board introduced themselves while discussing their businesses, why they joined NAPW, and what is appreciated most about being a member. Kena Yoke began by telling everyone that she serves as the Vice President of the NAPW Naples Chapter, runs two business, Dax Enterprises and Island Piling, Inc., and that she is involved with other groups in the community. She refreshingly acknowledges that she can give to the NAPW Naples Chapter since it allows her to give back to various charities of her choice as a philanthropic measure. She also approves of NAPW's higher caliber and is passionate bringing it to the local level. Margaret Jacobs, President of NAPW Naples Chapter, is a realtor with Florida Home Realty and is planning on opening her own appraisal company. She connected with the quality of what NAPW offers as well as embracing new friendships locally and nationally. Jaci Sanabria, is Vice President and Owner of GST Pro DJ Production, LLC. Her husband is DJ Blake who provided music for this special occasion. Jaci joined NAPW for networking opportunities and serves as the Secretary of NAPW Naples Chapter. Brenda Haschak owns Brenda Haschak Interiors and is NAPW Naples Chapter Treasurer. She decided to associate herself with the NAPW to create "endless opportunities" to network with other women before the chapter even launched.

More NAPW members came to the launch including Michelle Borders. She is the owner of Naples Network Services dba MyEnviro.com and recently won the Economic Council Development of Collier County for the company's invention of an affordable easy to use Internet based monitor for environmental conditions in one's home. Jocelyn Landis is a Certified Legal Nurse Consultant and owner of Elite Legal Nurse Consulting, LLC. Barbara Hoff is the Founder/President at Yes Lord World.com. She is also a poet and author and has written 2,200 poems in 9 years. Marianne Oehser is a Principal at Between Two Hearts, which specializes in relationship building and counseling. Marianne did distribute a questionnaire to help further her research of "Surviving the Holidays" for a presentation she will be giving in the next NAPW Naples Chapter meeting on November 17, 2011 at PURE during lunch from 11:30am to 1pm. Tricia Borges is the Vice President of First Class Plumbing of Florida Inc. Her company's primary products and services include plumbing and gas services. Camden Smith is the owner of DREAMFly Marketing LLC. Camden's full service firm is one of a kind in Southwest Florida offering the traditional marketing services including branding, graphic design, advertising, and marketing planning in addition to website design, SEO, and corporate promotional items (pens, pads, uniforms, etc). Julie James is connected to Prayer Minister/Certified Life Coach for Breaking Free – Christ Centered Transformation and Coaching. Julie's expertise is in prayer, deliverance, healing ministry, and life coaching. Judith Ottosen is a co-owner and consultant for Tall Poppy Real Estate, Tall Poppy Management, and owner of Gold Shadow Enterprises. Her principal products and services include real estate consulting for investors, attending to renovations, sourcing tenants, management, and reporting to clients.

Michele Sfakianos, CLNC is the owner of Medical Matters, LLC and Open Pages Publishing, LLC. Her company's main products and services include certified legal nursing consulting. Maurica Hurley is a business development partner at DREAMFly Marketing LLC. She assists Camden Smith to market solutions that weather any economic climate. Loyette Houck is the Licensing, Placement, and Recruitment Supervisor for Family Preservation Services, Inc. Her company's major products and services include services within the child welfare system. Jo Ann Forman is an owner/distributor at MXI Corporation which specializes in healthy products. Marilyn Farley, RNC, ARNP, CLNC is an experienced, highly motivated health care professional, specially trained as a Certified Legal Nurse Consultant. Her practice is an independently-owned and operated company specializing in Neonatal Intensive Care. Her consulting services on medical-related cases relate to insurance companies, other CLNC's, and law firms.

Non-members came to check out the NAPW Naples Chapter Launch and among them were Janet Betten, Donna Hands, Carol Nargi, Raquel Garci, Cindi Bombard, Natalie Capone, Dani Taverna, Debra Carlock, Cat Foster, Fatima Khokhar Knapp, Renee Porter, Kathy Cleeland, Noel Rives, Debra Martins, and Laurie Rose. It is especially noted that Debra Carlock handed out 40% off St. John clothing coupons. Laurie Rose, owner of "Olde Naples Chocolates" and personal friend of Kena Yoke, made the NAPW Naples Chapter oreo-dipped chocolate cookies decorated with an edible pink heart for all of the attendees. A strong bond developed among the attendees as women shared experiences and stories, personal goals, and wisdom. The meeting was endearing, heartfelt, professional, and unforgettable.

Afterwards, there was a drawing held for door prizes. The winners were Debra Martins who was ecstatic to win a gift certificate for the jewelry necklace giveaway, Cindy Bombard who took the prize of a $25 gift card to Barnes and Nobles, Loyette Houck who won a $25 American Express gift card. Cat Foster was given a $25 gift certificate to PF Changs. Michele Sfakianos walked away with a gift basket filled with gourmet delights. Natalie Capone won a bottle of champagne. Margaret Jacobs and Kena Yoke ended the meeting with gratitude to all who participated, and to those who donated their time and services for free and the professional excellence they provided for the NAPW Naples Chapter Launch (DJ Gil Blake, Heather Clegg representing Barbara King Styling and Gryphon Jewelry Designs, John Spencer and You makeup artistry, and New Ground Photography). The launch truly inspired dynamic energy and created buzz, attention, and memories. The launch generated a massive amount of enthusiasm for the chapter.

"It is refreshing to see the NAPW Naples Chapter already making a difference and we are excited about what is yet to come for this powerful group of women," said Margaret. "We hope to be the trend setter of success for other NAPW chapters to follow."

For additional information regarding the NAPW Naples Local Chapter and/or NAPW, please visit http://www.napw.com.

Follow NAPW on Facebook and Twitter.

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San Francisco Luxury Leather Jackets Company, West Coast Leather Opens a New Store at Westfield Valley Fair Mall

San Francisco luxury leather jackets company, West Coast Leather, one of California's most fashionable resources for the latest in leather designs, has opened a holiday store on the first floor of the Westfield Valley Fair Mall in Santa Clara to showcase its newest collections of shearlings, furs, luxurious leather jackets and its anniversary collection from its New York runway premier. This month, special promos and discounts mark the occasion at the new location and at West Coast Leather's home boutique in San Francisco, located at 290 Sutter St.

"For the remaining month of Decem women's jackets online ber, we are having in-store sales and offering 30-percent off all brown leather at both stores," Skip Pas of West Coast Leather said. "We will be having on-going specials, Holiday cheer and modeling at both locations. Giving leather is always in fashion."

West Coast Leather's collections highlight beautiful new shearlings from Rizal in Paris, known for its fine European quality. For women, there are Toscana and Merino in short and three-quarter lengths in gray, black and taupe; Harland Shearlings in black and tan long coats; and a short, black fitted shearling with zipper detailing. Other items include splendid vests, leather and fur coats in every color and length; sexy little black and red dresses; fitted bustiers; and leather skirts in all lengths. Custom-designed jackets and coats from Ren Ellis and Dark 8 with exotic inlays and silver details are also available.

For men, San Francisco's West Coast Leather brings out the biggest selection of men's leather coats and jackets it has ever showcased. Clients can find fitted Rogue moto jackets, longer double-breased car coats with epaulets and zipper detailing, and moto jackets with detachable hoods in black and brown. West Coast Leather's collection for serious leather lovers also features fitted leather jackets with exotic inlays, unique design details and hardware.

West Coast Leather's new store is located on the first floor of the Westfield Valley Fair Mall, between Hugo Boss and Cartier, and across from Banana Republic, at 2855 Stevens Creek Blvd., space number 1393, Santa Clara, CA 95050.

For more information about its new location or any of West Coast Leather's products or services, call 408-246-5412, view its gallery on the at http://www.westcoastleather.com, or visit 290 Sutter St, San Francisco, CA 94108 or 2855 Stevens Creek Blvd., space number 1393, Santa Clara, CA 95050.

About West Coast Leather

West Coast Leather has consistently created stylish leather clothing since Skip Pas established it in 2003. West Coast Leather design studio and boutique features luxury leather jackets, men's leather coats and women's jackets, and is located at 290 Sutter St., San Francisco, CA 94108. 415-362-8300.

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MeUndies.com Launches Lifestyle Apparel Brand Delighting Customers with Incredible Quality, Savings and Comfort, Delivered to Members’ Doors

MeUndies.com (http://www.meundies.com), the exclusive e-commerce service and lifestyle apparel brand for wardrobe basics, today launches their line of high-end comfortable underwear for men and women at affordable prices.

At launch and for a very limited time, anyone that visits the site and becomes a member will receive 20% off all underwear they purchase. Additionally people can sign-up for membership to receive deliveries of fashion forward basics to keep their supply fresh and up-to-date.

With an eye towards convenience and lowering the cost of clothing must-haves, MeUndies delivers a colorful selection of the their debut line of superior underwear. MeUndies.com subscription service aims to put underwear and other basic apparel shopping on autopilot.

Stocking up on basics has never been easier. Men and Women no longer have to worry about updating their drawer every few months and dealing with the hassle and boredom of shopping for uninspiring clothing like undershirts, underwear and socks at department stores. Women benefit from the privacy of shopping for intimate apparel from home.

With a remarkable customer service plan that offers 100% money-back guarantee, no questions asked, customers can confidently shop knowing they are purchasing the highest quality basics at the best price compared to designer brands. MeUndies is so confident you will love their products that customers don't even have to bother with repackaging return items; MeUndies.com offer full refunds without having to send back the merchandise.

MeUndies manufactures its own brand of apparel using the most comfortable fabrics such as Modal, for their underwear line, to provide luxurious softness and breathability. By cutting out brick and mortar stores and brand licensing fees, the company passes along the savings to customers.

"MeUndies.com was born out of our frustration with the entire basics shopping experience. Between frequent visits every other month to department stores, to boring expensive options, the entire process didn't make sense. We wanted to create an easier, less expensive way to keep your basic apparel replenished, but at the same time, create an unparalleled lifestyle brand that resonates with people," said Jonathan Shokrian, co-founder and President of MeUndies.com.

"MeUndies is poised to introduce a new high-quality line of basic clothing, beginning with the most abundant piece of clothing in everyone's wardrobe – underwear - that will provide a low cost, high convenience benefit to customers. The MeUndies teams' proven track record scaling multi-million dollar businesses, combined with their passion for apparel, positions the company as one to watch in the growing subscription commerce space," said Michael Jones, CEO of Sc women's jackets ience, Inc., the technology studio backing MeUndies.com.

The site launches with three styles of men's and four styles of women's underwear, offered in a wide variety of colors, and is will be expanding into socks, t-shirts and leggings in the coming months. In addition to the online-subscription service, MeUndies products will soon be available in vending machines at select locations, including the Hollywood, CA boutique Confederacy and a soon-to-be announced location in NY.
To get started, users can visit http://www.MeUndies.com to sign-up and receive an exciting shipment in their mailbox just a few days later.

About MeUndies
MeUndies.com is a replenishment e-commerce company that puts shopping for basic apparel like underwear, socks and t-shirts on autopilot. The founders, Jonathan Shokrian and Barak Diskin, have a deep appreciation for fashion, but believe that shopping the basics of every wardrobe is a mundane process, and one best left to technology. MeUndies sends members a fresh supply of the highest quality apparel made from soft comfortable fabrics like Modal, as often as customers designate, so that customers are freed up to shop for the stuff they love, and need to try on. Based in the heart of Beverly Hills, CA, the company is backed by Science, Inc.
For more information, check out http://www.MeUndies.com. You can also follow us on Twitter @Me_Undies.

About Science, Inc.

Based in Santa Monica, CA, Science, Inc. is a technology studio that creates and acquires then scales successful digital businesses by bringing together the best ideas, talent, resources and financing through a centralized platform. Science focuses on three things: developing new businesses, providing emerging startups with operational strategy and capital, and transforming later-stage Internet ventures with new talent and innovation. Science is backed by a group of top institutional and independent investors, which include: Rustic Canyon, White Star Capital, The Social+Capital Partnership, Tomorrow Ventures, Siemer Ventures, Philippe Camus, Jean-Marie Messier, Jonathan Miller and Dennis Phelps. More information about Science can be found at http://www.science-inc.com or @scienceinc.

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More Sustainable Fashion Hits North Brooklyn with Browse & Pick’s Clothing Swap Tour

North Brooklyn's attraction to sustainable fashion is a trend that continues to be on the rise in the area, with many eco friendly stores and boutiques setting up shop. Now North Brooklyn just became greener with the inclusion of Browse & Pick's Clothing Swap Tour. Browse & Pick is a company dedicated to hosting exciting fashion swaps for men, women, and children throughout New York City. They will be hosting their fashion swaps at various venues once a month.

Co Founders David and Ann Badillo are lifetime residents of the area. "We lived in North Brooklyn all our lives and have been amazed by its transformation, being green is something that is very important to the residents of this area," said David Badillo. "We wanted to provide another fashionable alternative for our community that fits our lifestyle. Our fashion swaps can now be added to the growing sustainable fashion options available throughout the area."

Browse & Pick currently has 3 tour types, Swap Rouge is for women, Swap-a- women's jackets Coo is their children's clothing swap, and coming in winter of 2013, they will expand by introducing their fashion swap for men, "Swap Fraternity" . Once a month they rent out a venue and host all of their swaps in a single day. Browse & Pick has a clear mission, by swapping at their tours, swappers will not only help make a positive impact on the environment, they will also enjoy the thrill of experiencing great savings and giving back to their community. Swappers can pre-register for events by visiting their "Buy Tickets" page at http://www.browseandpick.com
About Browse & Pick Corporation

Browse & Pick's mission is committed to being one of the major leaders in recycled fashion throughout the New York City area and educating the mainstream of the benefits of sustainable fashion. Browse & Pick is based in Williamsburg, Brooklyn with future plans to expand their tours throughout New York City and other major cities throughout the United States.

FitFarms Is Offering More Mixed Holistic Boot Camp Weeks This Summer. Book this week online and guest receive a free item of clothing.

The UK's leading fitness and weight loss boot camp opened their doors to the general public back in 2006.

In the six year period the company had managed to run 150 weight loss retreats.

There has been over 5000 guest going through their weight loss boot camp system.

The FitFarms weight loss camp guest receive an average weight loss of 8lbs per person. Over the years the company has helped guest lose over 2,800 stone.

The FitFarms programme is not just about losing the lbs. The health team concentrate on body fat and inch loss as well.

FitFarms managing director explains that the compa women's coats ny is more of a lifestyle and wellbeing camp and not purely a weight loss retreat.

This year FitFarms has increased their weeks from 2 a month to 3. There has been a surge of return guest due to a recent change of programme making the week much more enjoyable.

Trying to stay away from the boot camp style prgrammes and have recently started to provide guest with bathrobes and toiletries.

There has been such a large increase in numbers wanting mixed camp courses FitFarms have recently started looking at a new location in the Malvern hills. The office team have already moved and are on the hunt for a brand new property.

There is also a different dynamic on the mixed courses and they have proven to be extremely good fun. The men take up a role of helping the women through the week and the women mother the males which is great for motivation.

The mixed programmes have proven to be very popular so book up quickly to avoid disappointment.

The cost is ?995 for a shared room with the same sex and ?1395 for a single room.

Bikinis for Women of All Shapes and Sizes by Feeling USA

Feeling USA Lingerie is proud to introduce a new bikini collection. Swimwear suitable for women of all sizes. The collection includes teeny weensy minimal coverage bikinis to body shaping two piece bathing suits, as well as tankinis for sizes up to a 3X. One piece bathing suits are not very popular with women anymore. It's easier to achieve a nice tan in a bikini. The new improved fabrics and body shaping styles make it possible.

The new collection includes classic bikini tops with adjustable sliding triangles and sexy scrunch back bottoms that shape the backside and make any women's butt look terrific. The colors range from basic to hot neon colors, fashion and stars and stripe prints, something for any taste and figure. Sports bikinis that offer more coverage and are great for jogging, beach volley ball and other outdoor activities. Tops with cross back ties for additional support, matching shorts with adjustable sliding sides to make them as long or as short as desired. A bikini that will provide coverage and still look sexy at the same time. Lined stretch gauze bikinis that are slightly sheer when wet. Exotic hand crochet bikinis, perfect for an Island vacation. The majority of the suits are fully lined and made in the US using high quality nylon/lycra fabrics.

The supreme new addition is made of soft washable lambskin, specifically treated to make it water safe. Each piece is individually hand-cut to provide a raw edge look. It looks amazing and has already stirred up a buzz. The style is outrageously sexy and unique. Definitely not something to be found in department stores.

Customers are able to choose the tops and bottoms separate, to accommodate any type of figure. The cuts are figure flattering and body shaping to ensure that any women can look her best in a bathing suit.
FeelingUSA.com is a large lingerie store on the web, and retails lingerie, corsets, sexy clothing, costumes, bikinis, stockings, bodysuits, and high heel shoes, also specializing in women's jackets plus size lingerie, as well as leather, vinyl, and latex. The company was founded in 1996 and carries close to 6'000 items in the online lingerie store. FeelingUSA provides secure e-commerce, accepts all major credit cards, and also offers Google and Paypal checkout. Worldwide shipping, free within the US, great prices, lingerie on sale, discounts, free panty, and price guarantee. The team at FeelingUSA Lingerie loves to assist and can help choosing the correct size, shipping methods, and any other question about buying lingerie. FeelingUSA makes it easy to bring sexy back into every women's life.